WORK
-
Yokohama Convention & Visitors Bureau: English Website News Updates
English Content Creation
We were asked to provide English news updates for the Yokohama Convention & Visitors Bureau (YCVB) English website. We started by looking at their Japanese content, and decided what the most important elements would be for an international audience. We then rewrote the content in an engaging way with said audience in mind. For projects like this we prefer to assign the same team to the project longterm to ensure that the client's message remains consistent.
October, 2021
-
Voice Create Tokyo: Japanese and English Website Creation
Website Creation
A client approached us looking for a bilingual website, but it quickly became clear that the potential readers of the Japanese and English versions would be very different. Accordingly we developed two parallel sites, similar in design and content, but tailored to each market. We also produced an introductory video, and ran Google advertising campaigns to drive traffic.
October, 2021
-
English Social Media Content Creation for Medical Supplier
Social Media Content Creation
Created original English content for the global Facebook page of a company developing medical products and services. Since pharmaceutical-related writing is specialized content, and the products in questions were highly specialized, the the client created a rough draft of the manuscript in Japanese covering the key points, and our native English writer wrote the content in English. We also created an advertising campaign plan and provided advice on Facebook for the overseas market. Finally, we provided the representative for the company's social media presence training and support so they could eventually manage advertising campaigns internally.
January to November, 2021
-
Ministry of Foreign Affairs: Japan Olympics Museum Video Creation
Video Creation
The Ministry of Foreign Affairs requested a video that they could use to introduce the Japan Olympic Museum to international journalists. We filmed an introduction to the museum, its purpose, and the various interactive exhibits. Filming in 2021 we were very mindful of perceptions of Tokyo at the time, and filmed and edited the video accordingly.
July, 2021
-
Cabinet Office, Government of Japan: Website Design and Content Creation for National Strategic Special Zones Project
Website Content Creation
Original website creation for the Cabinet Office, Government of Japan. A custom website was commissioned including original text, graphics, and coding, that could be added to the clients existing web presence. The site was created with international perspectives and SDGs in mind, so that a complicated project could be explained in a nuanced and accessible way. (The website is not currently viewable)
May, 2022
-
Cabinet Office, Government of Japan: Super City Initiative English Homepage
Website Content Creation
Original website for the Japanese Cabinet Office outlining Japan's Super City Initiative. The text, design, and graphics were all original, and produced in consultation with the Cabinet Office and a small team of international creatives to ensure the message would be widely understood by an international audience. The site was also coded to match the client's existing website infrastructure.
March, 2021
-
Virtual Trip Produced for Echizen City Sightseeing Information Center
Virtual Events
Virtual trip produced for Echizen City in Fukui Prefecture targeting English-speaking territories. Content was selected in discussion with the area and inbound experts, and as part of the broadcast live segments were streamed from a blade workshop and Japanese paper atelier. The tour was broadcast and archived on YouTube so that it could reach potential visitors live as well as a long-term audience on the platform. Our media partner JapanTravel.com assisted with the marketing and social media campaign and ensured an engaged audience watched live.
March 6, 2021
-
Cabinet Office, Government of Japan: Furusato Tax Project Pamphlet
Pamphlet Creation
Japanese language pamphlet produced for the Cabinet Office, Government of Japan, outlining the regional efforts to advance and utilize the Furusato Tax project. Our team contacted and interviewed 52 local governments and gathered information about their respective strategies and developmental strategies relating to this project. The complete pamphlet showcases the diverse range of activities and applications regionally, and aims to inspire innovation and social responsibility in the ongoing development of this project.
March, 2021
-
Cabinet Office – Open Geospatial Consortium – International Conference Presentation Video
Video Presentation
Faced with the ongoing inability to travel internationally due to the COVID-19 pandemic, we were asked to create a video presentation for the Cabinet Office of the Government of Japan that could be played at the Open Geospatial Consortium (OGC) international conference. Our team worked closely with the relevant ministry figures to write an original speech in English on the subject of Japan's move from Smart to Super Cities. We then created an accompanying video that resonated with themes relating to Super Cities using motion graphics and 3D urban city mapping technology.
January, 2021
-
Ouse-Inaka Experience Exchange Bilingual Video Creation
Video
Video project to introduce the ongoing activities of the Ouse-Inaka Experience Exchange. The program allows Japanese and international visitors to experience country life in the town of Ouse, Fukushima Prefecture, so a bilingual video was the appropriate choice to make everyone feel welcome. A combination of drone footage, interviews with program members, and footage from the kind of activities and experiences visitors can expect was compiled with a view that it could be used for many years in various promotional activities.
Autumn, 2020