WORK

  • Virtual Trip Produced for Echizen City Sightseeing Information Center

    Virtual Events

    Virtual trip produced for Echizen City in Fukui Prefecture targeting English-speaking territories. Content was selected in discussion with the area and inbound experts, and as part of the broadcast live segments were streamed from a blade workshop and Japanese paper atelier. The tour was broadcast and archived on YouTube so that it could reach potential visitors live as well as a long-term audience on the platform. Our media partner JapanTravel.com assisted with the marketing and social media campaign and ensured an engaged audience watched live.

    March 6, 2021
  • Believe in Organic – Logo Creative and Design

    Design

    Design project for organic vegetable delivery service "B.I.O". Our design team began by proposing multiple design options, and then working with the client to finalize a single design that matched their brand image. According to the client's preferences the "O" of the "B.I.O" design was proposed as a lettuce, and we also developed some copy text to match their logo.

    December, 2020
  • Hitachi Seaside Park – Inbound Tourism Planning Survey

    Consulting

    SEDO dispatched 5 travel experts for a project at Hitachi Seaside Park for a survey on how to approve the viability of the park as an inbound tourism destination. Advisors were from the U.K, France, Canada, Australia, and Vietnam, and various specialities brought their independent research and experience to the project for a park survey followed by a presentation session.

    October, 2020
  • Hokuriku-Shin’etsu District Transport Bureau「Tokyo-Osaka via Hokuriku Strategic Promotions」Video and SNS Campaign

    Video Creation - SNS Marketing

    As part of the Hokuriku-Shin'etsu District Transport Bureau's ongoing promotion of the newly extended Hokuriku Shinkansen and other regional transportation infrastructure, SEDO produced a series of videos with accompanying travel stories. Video and articles for web spanned 12 prefectures in total, and was a mammoth undertaking that saw a director, writer, and a camera team take to the road for a number of weeks. The non-verbal videos and English-language content, were then promoted with a social media campaign on Facebook and Instagram that far exceeded its initial reach goals.

    July, 2019 - March, 2020
  • Nikko National Park – Advanced Inbound Tourism Development Project

    Consulting

    Advisor role on an Advanced Inbound Tourism Project developing the possibilities for the use of Nikko National Park as a tourism destination. In addition to research and speaking roles, a proof of concept pamphlet presenting the possibility of using the area as a wedding destination was produced.

    September, 2020 - October, 2020
  • Luggage-Free Travel Consulting Project

    Consulting

    Tailor-made consulting package for the JTB-operated Luggage-Free Travel service. As part of the project Samuel Thomas was appointed a Brand Advisor for JTB.

    June, 2019 - March, 2020
  • Kamakura City – Market Research

    Inbound Market Research

    FAM Trip, Monitor Tour, and Press Tour using international tourism experts to improve the inbound strategy of Kamakura City.

    December, 2016
  • Tama City – Market Research

    Inbound Market Research

    Market research project for the the Tama City area of Metropolitan Tokyo that used both FAM Trips and Press Tours using international travel writers to develop insights in order to promote the area and improve its inbound tourism appeal.

    December, 2016
  • Shoryudo Project – Market Research

    Inbound Market Research

    Multi-level market research project that included FAM trips, monitor tours, and press tours using travel industry experts and international journalists to improve the inbound strategy of the Shoryudo Project, an effort by nine prefectures in Chubu and Hokuriku to attract more foreign tourists to the area.

    January, 2017
  • Kiso Tourism Association – Market Research

    Inbound Market Research

    Multi-level market research project that included FAM trips, monitor tours, and press tours using travel industry experts and international journalists to improve the inbound planning for the Kiso Tourism Association.

    February, 2017