A client approached us looking for a bilingual website, but it quickly became clear that the potential readers of the Japanese and English versions would be very different. Accordingly we developed two parallel sites, similar in design and content, but tailored to each market. We also produced an introductory video, and ran Google advertising campaigns to drive traffic.
Social Media Content Creation
Created original English content for the global Facebook page of a company developing medical products and services. Since pharmaceutical-related writing is specialized content, and the products in questions were highly specialized, the the client created a rough draft of the manuscript in Japanese covering the key points, and our native English writer wrote the content in English. We also created an advertising campaign plan and provided advice on Facebook for the overseas market. Finally, we provided the representative for the company's social media presence training and support so they could eventually manage advertising campaigns internally.
Advertising and Marketting
The Tokushima Trade Information Center, part of the Japan External Trade Organization (JETRO) asked us to provide our expertise to companies in Tokushima Prefecture who were looking to improve and globalize their website and video production output. Our team visited each company and provided personalized consulting services based on our advance research with a view to appeal to overseas buyers and improve their overall brand image.
Virtual trip produced for Echizen City in Fukui Prefecture targeting English-speaking territories. Content was selected in discussion with the area and inbound experts, and as part of the broadcast live segments were streamed from a blade workshop and Japanese paper atelier. The tour was broadcast and archived on YouTube so that it could reach potential visitors live as well as a long-term audience on the platform. Our media partner JapanTravel.com assisted with the marketing and social media campaign and ensured an engaged audience watched live.
Design project for organic vegetable delivery service "B.I.O". Our design team began by proposing multiple design options, and then working with the client to finalize a single design that matched their brand image. According to the client's preferences the "O" of the "B.I.O" design was proposed as a lettuce, and we also developed some copy text to match their logo.
SEDO dispatched 5 travel experts for a project at Hitachi Seaside Park for a survey on how to approve the viability of the park as an inbound tourism destination. Advisors were from the U.K, France, Canada, Australia, and Vietnam, and various specialities brought their independent research and experience to the project for a park survey followed by a presentation session.
Video Creation - SNS Marketing
As part of the Hokuriku-Shin'etsu District Transport Bureau's ongoing promotion of the newly extended Hokuriku Shinkansen and other regional transportation infrastructure, SEDO produced a series of videos with accompanying travel stories. Video and articles for web spanned 12 prefectures in total, and was a mammoth undertaking that saw a director, writer, and a camera team take to the road for a number of weeks. The non-verbal videos and English-language content, were then promoted with a social media campaign on Facebook and Instagram that far exceeded its initial reach goals.
Advisor role on an Advanced Inbound Tourism Project developing the possibilities for the use of Nikko National Park as a tourism destination. In addition to research and speaking roles, a proof of concept pamphlet presenting the possibility of using the area as a wedding destination was produced.
Tailor-made consulting package for the JTB-operated Luggage-Free Travel service. As part of the project Samuel Thomas was appointed a Brand Advisor for JTB.
Inbound Market Research
FAM Trip, Monitor Tour, and Press Tour using international tourism experts to improve the inbound strategy of Kamakura City.