WORK

  • Pasona Group – English Content Creation

    Content Creation

    We were asked to create a series of regular English articles for Pasona Group's Kurashinity Housekeeper service. We began by suggesting what pre-existing content could be efficiently localized, and eliminating content that was too Japanese-specific. Finally we were commissioned to produce original content in English that would be relevant to the expat, and international community in Japan.

    November, 2022-
  • Work Yamanashi Video and Pamphlet

    Content Creation

    We were asked to produce a video and pamphlet in multiple languages to attract international job-seekers to Yamanashi Prefecture. As part of the project we visited the prefecture and interviewed foreign people already working in the area. Using these stories we created a video and pamphlet centered on their perspectives, highlighting what they found appealing and challenging about working in Japan. Our goal was to create practical and aspirational content that represented Yamanashi Prefecture's progressive stance.

    March, 2023
  • Yokohama Convention and Visitors Bureau Official Website Redesign

    Website Creation

    Yokohama Convention and Visitors Bureau (YCVB) commissioned a report on their web presence, highlighting areas for improvement. We then conducted a full scale redesign of their website in both Japanese and English. We were keen to create a single site that felt "global" instead of two different sites for a Japanese or international audience. The final design reflects Yokohama's identity and legacy in international exchange, and backend SEO measures were also implemented.

    March, 2023
  • Kansai Tourism Bureau – English Content Creation

    English Content Creation

    We produced a series of English language articles for the Kansai Tourism Bureau official homepage focusing on luxurious cultural experiences that are generally not open to the general public. A number of our writers visited Tokushima, Shiga, Osaka, Kyoto, Nara, and Wakayama prefectures to write about recently developed tours and experiences from an international perspective.

    February, 2022
  • Ministry of Agriculture – Countryside Stays Japan – Article and Video Content Creation

    Article and Video Content Creation

    We were asked to produce a series of articles and videos for the Ministry of Agriculture, Forestry and Fisheries of Japan website Countryside Stays Japan. We developed itineraries that would appeal to international travelers and sent out small teams to 8 prefectures. For this project we produced both English and Chinese (Traditional) content.

    January, 2022
  • The Foreign Correspondents’ Club of Japan: Monthly Online Edition

    Online Content

    We were asked to make an online version of the The Foreign Correspondents' Club of Japan's Number 1 Shinbun. Previously we had worked on the print version, but due to the pandemic the magazine was shifted to online so that those unable to visit Japan could stay up-to-date. The existing layout was adjusted to make it easy to read on digital devices.

    September, 2021 - Present
  • Yokohama Convention & Visitors Bureau: English Website News Updates

    English Content Creation

    We were asked to provide English news updates for the Yokohama Convention & Visitors Bureau (YCVB) English website. We started by looking at their Japanese content, and decided what the most important elements would be for an international audience. We then rewrote the content in an engaging way with said audience in mind. For projects like this we prefer to assign the same team to the project longterm to ensure that the client's message remains consistent.

    October, 2021
  • Voice Create Tokyo: Japanese and English Website Creation

    Website Creation

    A client approached us looking for a bilingual website, but it quickly became clear that the potential readers of the Japanese and English versions would be very different. Accordingly we developed two parallel sites, similar in design and content, but tailored to each market. We also produced an introductory video, and ran Google advertising campaigns to drive traffic.

    October, 2021
  • English Social Media Content Creation for Medical Supplier

    Social Media Content Creation

    Created original English content for the global Facebook page of a company developing medical products and services. Since pharmaceutical-related writing is specialized content, and the products in questions were highly specialized, the the client created a rough draft of the manuscript in Japanese covering the key points, and our native English writer wrote the content in English. We also created an advertising campaign plan and provided advice on Facebook for the overseas market. Finally, we provided the representative for the company's social media presence training and support so they could eventually manage advertising campaigns internally.

    January to November, 2021
  • Ministry of Foreign Affairs: Japan Olympics Museum Video Creation

    Video Creation

    The Ministry of Foreign Affairs requested a video that they could use to introduce the Japan Olympic Museum to international journalists. We filmed an introduction to the museum, its purpose, and the various interactive exhibits. Filming in 2021 we were very mindful of perceptions of Tokyo at the time, and filmed and edited the video accordingly.

    July, 2021