WORK
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Ministry of Environment – Countryside Stay Japan Promotion Video
Video Creation
JTB Publishing asked us to create a video introducing the Ministry of Environment's Countryside Stay Japan project. In addition to the overview video, we also curated a series of experience articles for various media in multiple languages. For this project we used an expert on adventure tourism from Australia as lead videographer, and deployed drone photography to create a more dramatic mood.
March, 2024
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Hamamatsu City Multilingual Tourism Pamphlet Content Creation
Multilingual Tourism Pamphlet Content Creation
We were tasked with making a tourism pamphlet for Hamamatsu City in Shizuoka Prefecture, with the client requesting English, Chinese (Traditional and Simplified), Korean, Thai, and Vietnamese versions. Working within the budget and deadline we created an English version first, and then translated that version into each other language and adjusted the layout accordingly. In addition we created a stand for use in distribution locations, and updated the city's website to include additional tourism content.
September, 2023
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Furusato Nozei Corporate Portal Website Content Creation for JTB
Website Content Creation
Furusato Connect is a portal site of the Furusato Nozei (hometown tax) website targeting corporate readership operated by JTB. We were approached to create content for Furusato Connect in 2020 and this project continued for 4 years in total. Our team worked closely with municipalities around Japan to increase their media presence and attract greater awareness for how donations had a tangible affect in local communities. We produced content primarily in Japanese as well as a number of other languages.
March, 2020 - March, 2024
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Pasona Group – English Content Creation
Content Creation
We were asked to create a series of regular English articles for Pasona Group's Kurashinity Housekeeper service. We began by suggesting what pre-existing content could be efficiently localized, and eliminating content that was too Japanese-specific. Finally we were commissioned to produce original content in English that would be relevant to the expat, and international community in Japan.
November, 2022-
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Work Yamanashi Video and Pamphlet
Content Creation
We were asked to produce a video and pamphlet in multiple languages to attract international job-seekers to Yamanashi Prefecture. As part of the project we visited the prefecture and interviewed foreign people already working in the area. Using these stories we created a video and pamphlet centered on their perspectives, highlighting what they found appealing and challenging about working in Japan. Our goal was to create practical and aspirational content that represented Yamanashi Prefecture's progressive stance.
March, 2023
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Yokohama Convention and Visitors Bureau Official Website Redesign
Website Creation
Yokohama Convention and Visitors Bureau (YCVB) commissioned a report on their web presence, highlighting areas for improvement. We then conducted a full scale redesign of their website in both Japanese and English. We were keen to create a single site that felt "global" instead of two different sites for a Japanese or international audience. The final design reflects Yokohama's identity and legacy in international exchange, and backend SEO measures were also implemented.
March, 2023
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Kansai Tourism Bureau – English Content Creation
English Content Creation
We produced a series of English language articles for the Kansai Tourism Bureau official homepage focusing on luxurious cultural experiences that are generally not open to the general public. A number of our writers visited Tokushima, Shiga, Osaka, Kyoto, Nara, and Wakayama prefectures to write about recently developed tours and experiences from an international perspective.
February, 2022
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Ministry of Agriculture – Countryside Stays Japan – Article and Video Content Creation
Article and Video Content Creation
We were asked to produce a series of articles and videos for the Ministry of Agriculture, Forestry and Fisheries of Japan website Countryside Stays Japan. We developed itineraries that would appeal to international travelers and sent out small teams to 8 prefectures. For this project we produced both English and Chinese (Traditional) content.
January, 2022
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The Foreign Correspondents’ Club of Japan: Monthly Online Edition
Online Content
We were asked to make an online version of the The Foreign Correspondents' Club of Japan's Number 1 Shinbun. Previously we had worked on the print version, but due to the pandemic the magazine was shifted to online so that those unable to visit Japan could stay up-to-date. The existing layout was adjusted to make it easy to read on digital devices.
September, 2021 - Present
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Yokohama Convention & Visitors Bureau: English Website News Updates
English Content Creation
We were asked to provide English news updates for the Yokohama Convention & Visitors Bureau (YCVB) English website. We started by looking at their Japanese content, and decided what the most important elements would be for an international audience. We then rewrote the content in an engaging way with said audience in mind. For projects like this we prefer to assign the same team to the project longterm to ensure that the client's message remains consistent.
October, 2021