English Content Creation
We were asked to provide English news updates for the Yokohama Convention & Visitors Bureau (YCVB) English website. We started by looking at their Japanese content, and decided what the most important elements would be for an international audience. We then rewrote the content in an engaging way with said audience in mind. For projects like this we prefer to assign the same team to the project longterm to ensure that the client's message remains consistent.