A client approached us looking for a bilingual website, but it quickly became clear that the potential readers of the Japanese and English versions would be very different. Accordingly we developed two parallel sites, similar in design and content, but tailored to each market. We also produced an introductory video, and ran Google advertising campaigns to drive traffic.
We were tasked with providing an English translation of a number of explanatory panels on the theme of the Japanese peoples' coexistence with the natural world, to be used at an exhibition in Hungary. Our team of native English translators translated the explanatory panels with an international perspective to raise global awareness about the status of Japanese wildlife protection and conservation of the natural environment in Japan, including sensitive issues relating to wild animal population control.
Social Media Content Creation
Created original English content for the global Facebook page of a company developing medical products and services. Since pharmaceutical-related writing is specialized content, and the products in questions were highly specialized, the the client created a rough draft of the manuscript in Japanese covering the key points, and our native English writer wrote the content in English. We also created an advertising campaign plan and provided advice on Facebook for the overseas market. Finally, we provided the representative for the company's social media presence training and support so they could eventually manage advertising campaigns internally.
Advertising and Marketting
The Tokushima Trade Information Center, part of the Japan External Trade Organization (JETRO) asked us to provide our expertise to companies in Tokushima Prefecture who were looking to improve and globalize their website and video production output. Our team visited each company and provided personalized consulting services based on our advance research with a view to appeal to overseas buyers and improve their overall brand image.
Website Content Creation
Original website for the Japanese Cabinet Office outlining Japan's Super City Initiative. The text, design, and graphics were all original, and produced in consultation with the Cabinet Office and a small team of international creatives to ensure the message would be widely understood by an international audience. The site was also coded to match the client's existing website infrastructure.
Virtual trip produced for Echizen City in Fukui Prefecture targeting English-speaking territories. Content was selected in discussion with the area and inbound experts, and as part of the broadcast live segments were streamed from a blade workshop and Japanese paper atelier. The tour was broadcast and archived on YouTube so that it could reach potential visitors live as well as a long-term audience on the platform. Our media partner JapanTravel.com assisted with the marketing and social media campaign and ensured an engaged audience watched live.
Japanese language pamphlet produced for the Cabinet Office, Government of Japan, outlining the regional efforts to advance and utilize the Furusato Tax project. Our team contacted and interviewed 52 local governments and gathered information about their respective strategies and developmental strategies relating to this project. The complete pamphlet showcases the diverse range of activities and applications regionally, and aims to inspire innovation and social responsibility in the ongoing development of this project.
Faced with the ongoing inability to travel internationally due to the COVID-19 pandemic, we were asked to create a video presentation for the Cabinet Office of the Government of Japan that could be played at the Open Geospatial Consortium (OGC) international conference. Our team worked closely with the relevant ministry figures to write an original speech in English on the subject of Japan's move from Smart to Super Cities. We then created an accompanying video that resonated with themes relating to Super Cities using motion graphics and 3D urban city mapping technology.
Design project for organic vegetable delivery service "B.I.O". Our design team began by proposing multiple design options, and then working with the client to finalize a single design that matched their brand image. According to the client's preferences the "O" of the "B.I.O" design was proposed as a lettuce, and we also developed some copy text to match their logo.
Video project to introduce the ongoing activities of the Ouse-Inaka Experience Exchange. The program allows Japanese and international visitors to experience country life in the town of Ouse, Fukushima Prefecture, so a bilingual video was the appropriate choice to make everyone feel welcome. A combination of drone footage, interviews with program members, and footage from the kind of activities and experiences visitors can expect was compiled with a view that it could be used for many years in various promotional activities.