WORK
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Furusato Nozei Corporate Portal Website Content Creation for JTB
Website Content Creation
Furusato Connect is a portal site of the Furusato Nozei (hometown tax) website targeting corporate readership operated by JTB. We were approached to create content for Furusato Connect in 2020 and this project continued for 4 years in total. Our team worked closely with municipalities around Japan to increase their media presence and attract greater awareness for how donations had a tangible affect in local communities. We produced content primarily in Japanese as well as a number of other languages.
March, 2020 - March, 2024
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Pasona Group – English Content Creation
Content Creation
We were asked to create a series of regular English articles for Pasona Group's Kurashinity Housekeeper service. We began by suggesting what pre-existing content could be efficiently localized, and eliminating content that was too Japanese-specific. Finally we were commissioned to produce original content in English that would be relevant to the expat, and international community in Japan.
November, 2022-
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Yokohama Convention and Visitors Bureau Official Website Redesign
Website Creation
Yokohama Convention and Visitors Bureau (YCVB) commissioned a report on their web presence, highlighting areas for improvement. We then conducted a full scale redesign of their website in both Japanese and English. We were keen to create a single site that felt "global" instead of two different sites for a Japanese or international audience. The final design reflects Yokohama's identity and legacy in international exchange, and backend SEO measures were also implemented.
March, 2023
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Kansai Tourism Bureau – English Content Creation
English Content Creation
We produced a series of English language articles for the Kansai Tourism Bureau official homepage focusing on luxurious cultural experiences that are generally not open to the general public. A number of our writers visited Tokushima, Shiga, Osaka, Kyoto, Nara, and Wakayama prefectures to write about recently developed tours and experiences from an international perspective.
February, 2022
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Ministry of Agriculture – Countryside Stays Japan – Article and Video Content Creation
Article and Video Content Creation
We were asked to produce a series of articles and videos for the Ministry of Agriculture, Forestry and Fisheries of Japan website Countryside Stays Japan. We developed itineraries that would appeal to international travelers and sent out small teams to 8 prefectures. For this project we produced both English and Chinese (Traditional) content.
January, 2022
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Voice Create Tokyo: Japanese and English Website Creation
Website Creation
A client approached us looking for a bilingual website, but it quickly became clear that the potential readers of the Japanese and English versions would be very different. Accordingly we developed two parallel sites, similar in design and content, but tailored to each market. We also produced an introductory video, and ran Google advertising campaigns to drive traffic.
October, 2021
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Ministry of the Environment: Explanatory Panels for Exhibition in Hungary
Translation
We were tasked with providing an English translation of a number of explanatory panels on the theme of the Japanese peoples' coexistence with the natural world, to be used at an exhibition in Hungary. Our team of native English translators translated the explanatory panels with an international perspective to raise global awareness about the status of Japanese wildlife protection and conservation of the natural environment in Japan, including sensitive issues relating to wild animal population control.
September, 2021
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English Social Media Content Creation for Medical Supplier
Social Media Content Creation
Created original English content for the global Facebook page of a company developing medical products and services. Since pharmaceutical-related writing is specialized content, and the products in questions were highly specialized, the the client created a rough draft of the manuscript in Japanese covering the key points, and our native English writer wrote the content in English. We also created an advertising campaign plan and provided advice on Facebook for the overseas market. Finally, we provided the representative for the company's social media presence training and support so they could eventually manage advertising campaigns internally.
January to November, 2021
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JETRO Tokushima – Consulting on Website and Video Creation Projects
Advertising and Marketting
The Tokushima Trade Information Center, part of the Japan External Trade Organization (JETRO) asked us to provide our expertise to companies in Tokushima Prefecture who were looking to improve and globalize their website and video production output. Our team visited each company and provided personalized consulting services based on our advance research with a view to appeal to overseas buyers and improve their overall brand image.
March, 2021
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Cabinet Office, Government of Japan: Super City Initiative English Homepage
Website Content Creation
Original website for the Japanese Cabinet Office outlining Japan's Super City Initiative. The text, design, and graphics were all original, and produced in consultation with the Cabinet Office and a small team of international creatives to ensure the message would be widely understood by an international audience. The site was also coded to match the client's existing website infrastructure.
March, 2021