WORK
-
Yokohama City Visitors Bureau – WALK YOKOHAMA – English Map Creation
Map and Pamphlet Creation
We were asked to create a map for the Yokohama City Visitors Bureau showcasing the city center with international visitors in mind. We created an original illustrated map with a detailed breakdown of around 50 must-visit locations by them on the reverse. We worked with Yokohama to match the map to their city brand identity, and considered carefully what content should be prioritized from a foreign perspective. We have been fortunate enough to get to know the needs of the city over the years and it was a pleasure to put all that information together in one place.
September, 2024
-
Ministry of Environment – Countryside Stay Japan Promotion Video
Video Creation
JTB Publishing asked us to create a video introducing the Ministry of Environment's Countryside Stay Japan project. In addition to the overview video, we also curated a series of experience articles for various media in multiple languages. For this project we used an expert on adventure tourism from Australia as lead videographer, and deployed drone photography to create a more dramatic mood.
March, 2024
-
Hamamatsu City Multilingual Tourism Pamphlet Content Creation
Multilingual Tourism Pamphlet Content Creation
We were tasked with making a tourism pamphlet for Hamamatsu City in Shizuoka Prefecture, with the client requesting English, Chinese (Traditional and Simplified), Korean, Thai, and Vietnamese versions. Working within the budget and deadline we created an English version first, and then translated that version into each other language and adjusted the layout accordingly. In addition we created a stand for use in distribution locations, and updated the city's website to include additional tourism content.
September, 2023
-
Furusato Nozei Corporate Portal Website Content Creation for JTB
Website Content Creation
Furusato Connect is a portal site of the Furusato Nozei (hometown tax) website targeting corporate readership operated by JTB. We were approached to create content for Furusato Connect in 2020 and this project continued for 4 years in total. Our team worked closely with municipalities around Japan to increase their media presence and attract greater awareness for how donations had a tangible affect in local communities. We produced content primarily in Japanese as well as a number of other languages.
March, 2020 - March, 2024
-
Pasona Group – English Content Creation
Content Creation
We were asked to create a series of regular English articles for Pasona Group's Kurashinity Housekeeper service. We began by suggesting what pre-existing content could be efficiently localized, and eliminating content that was too Japanese-specific. Finally we were commissioned to produce original content in English that would be relevant to the expat, and international community in Japan.
November, 2022-
-
Yokohama Convention and Visitors Bureau Official Website Redesign
Website Creation
Yokohama Convention and Visitors Bureau (YCVB) commissioned a report on their web presence, highlighting areas for improvement. We then conducted a full scale redesign of their website in both Japanese and English. We were keen to create a single site that felt "global" instead of two different sites for a Japanese or international audience. The final design reflects Yokohama's identity and legacy in international exchange, and backend SEO measures were also implemented.
March, 2023
-
Kansai Tourism Bureau – English Content Creation
English Content Creation
We produced a series of English language articles for the Kansai Tourism Bureau official homepage focusing on luxurious cultural experiences that are generally not open to the general public. A number of our writers visited Tokushima, Shiga, Osaka, Kyoto, Nara, and Wakayama prefectures to write about recently developed tours and experiences from an international perspective.
February, 2022
-
Ministry of Agriculture – Countryside Stays Japan – Article and Video Content Creation
Article and Video Content Creation
We were asked to produce a series of articles and videos for the Ministry of Agriculture, Forestry and Fisheries of Japan website Countryside Stays Japan. We developed itineraries that would appeal to international travelers and sent out small teams to 8 prefectures. For this project we produced both English and Chinese (Traditional) content.
January, 2022
-
Voice Create Tokyo: Japanese and English Website Creation
Website Creation
A client approached us looking for a bilingual website, but it quickly became clear that the potential readers of the Japanese and English versions would be very different. Accordingly we developed two parallel sites, similar in design and content, but tailored to each market. We also produced an introductory video, and ran Google advertising campaigns to drive traffic.
October, 2021
-
Ministry of the Environment: Explanatory Panels for Exhibition in Hungary
Translation
We were tasked with providing an English translation of a number of explanatory panels on the theme of the Japanese peoples' coexistence with the natural world, to be used at an exhibition in Hungary. Our team of native English translators translated the explanatory panels with an international perspective to raise global awareness about the status of Japanese wildlife protection and conservation of the natural environment in Japan, including sensitive issues relating to wild animal population control.
September, 2021