WORK
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Yokohama City Visitors Bureau – WALK YOKOHAMA – English Map Creation
Map and Pamphlet Creation
We were asked to create a map for the Yokohama City Visitors Bureau showcasing the city center with international visitors in mind. We created an original illustrated map with a detailed breakdown of around 50 must-visit locations by them on the reverse. We worked with Yokohama to match the map to their city brand identity, and considered carefully what content should be prioritized from a foreign perspective. We have been fortunate enough to get to know the needs of the city over the years and it was a pleasure to put all that information together in one place.
September, 2024
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Ministry of Environment – Countryside Stay Japan Promotion Video
Video Creation
JTB Publishing asked us to create a video introducing the Ministry of Environment's Countryside Stay Japan project. In addition to the overview video, we also curated a series of experience articles for various media in multiple languages. For this project we used an expert on adventure tourism from Australia as lead videographer, and deployed drone photography to create a more dramatic mood.
March, 2024
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Kofu City, Yamanashi Prefecture – Multilingual Household Disaster Preparedness Handbook
Translation & DTP
We were asked to translate a 56-page Household Disaster Preparedness Handbook produced by Kofu City, Yamanashi Prefecture from Japanese to six languages (English, Korean, Simplified Chinese, Portuguese, Vietnamese, and Tagalog), and adjust the page layouts accordingly. Our team ensured the information was clear and accurate in each language, including visual information such as illustrations and maps.
January, 2024
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Pasona Group – English Content Creation
Content Creation
We were asked to create a series of regular English articles for Pasona Group's Kurashinity Housekeeper service. We began by suggesting what pre-existing content could be efficiently localized, and eliminating content that was too Japanese-specific. Finally we were commissioned to produce original content in English that would be relevant to the expat, and international community in Japan.
November, 2022-
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Work Yamanashi Video and Pamphlet
Content Creation
We were asked to produce a video and pamphlet in multiple languages to attract international job-seekers to Yamanashi Prefecture. As part of the project we visited the prefecture and interviewed foreign people already working in the area. Using these stories we created a video and pamphlet centered on their perspectives, highlighting what they found appealing and challenging about working in Japan. Our goal was to create practical and aspirational content that represented Yamanashi Prefecture's progressive stance.
March, 2023
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Yokohama Convention and Visitors Bureau Official Website Redesign
Website Creation
Yokohama Convention and Visitors Bureau (YCVB) commissioned a report on their web presence, highlighting areas for improvement. We then conducted a full scale redesign of their website in both Japanese and English. We were keen to create a single site that felt "global" instead of two different sites for a Japanese or international audience. The final design reflects Yokohama's identity and legacy in international exchange, and backend SEO measures were also implemented.
March, 2023
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Ouse-Inaka Experience Exchange – Research and Monitor Tours
Research and Consulting
A team of experts from Europe, North America, and Australia were dispatched over three separate tours of Ouse in Fukushima. They provided insights during their trip to the local tourism association, and reported their findings to help develop tourism services in the area. In addition an article was commissioned for japantravel.com to help put messaging into practice.
December, 2021
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Kansai Tourism Bureau – English Content Creation
English Content Creation
We produced a series of English language articles for the Kansai Tourism Bureau official homepage focusing on luxurious cultural experiences that are generally not open to the general public. A number of our writers visited Tokushima, Shiga, Osaka, Kyoto, Nara, and Wakayama prefectures to write about recently developed tours and experiences from an international perspective.
February, 2022
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Voice Create Tokyo: Japanese and English Website Creation
Website Creation
A client approached us looking for a bilingual website, but it quickly became clear that the potential readers of the Japanese and English versions would be very different. Accordingly we developed two parallel sites, similar in design and content, but tailored to each market. We also produced an introductory video, and ran Google advertising campaigns to drive traffic.
October, 2021
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English Social Media Content Creation for Medical Supplier
Social Media Content Creation
Created original English content for the global Facebook page of a company developing medical products and services. Since pharmaceutical-related writing is specialized content, and the products in questions were highly specialized, the the client created a rough draft of the manuscript in Japanese covering the key points, and our native English writer wrote the content in English. We also created an advertising campaign plan and provided advice on Facebook for the overseas market. Finally, we provided the representative for the company's social media presence training and support so they could eventually manage advertising campaigns internally.
January to November, 2021