We were asked to produce a video and pamphlet in multiple languages to attract international job-seekers to Yamanashi Prefecture. As part of the project we visited the prefecture and interviewed foreign people already working in the area. Using these stories we created a video and pamphlet centered on their perspectives, highlighting what they found appealing and challenging about working in Japan. Our goal was to create practical and aspirational content that represented Yamanashi Prefecture's progressive stance.
Article and Video Content Creation
We were asked to produce a series of articles and videos for the Ministry of Agriculture, Forestry and Fisheries of Japan website Countryside Stays Japan. We developed itineraries that would appeal to international travelers and sent out small teams to 8 prefectures. For this project we produced both English and Chinese (Traditional) content.
The Ministry of Foreign Affairs requested a video that they could use to introduce the Japan Olympic Museum to international journalists. We filmed an introduction to the museum, its purpose, and the various interactive exhibits. Filming in 2021 we were very mindful of perceptions of Tokyo at the time, and filmed and edited the video accordingly.
We produced and directed a video for Kurashinity, a housekeeping service operated by Pasona. We needed one concept that would work for Japanese customers as well as Japan's international residents. We created one video that could be used to concisely convey an outline of the service in practical terms, and another video that conveyed the brand identity.
Virtual trip produced for Echizen City in Fukui Prefecture targeting English-speaking territories. Content was selected in discussion with the area and inbound experts, and as part of the broadcast live segments were streamed from a blade workshop and Japanese paper atelier. The tour was broadcast and archived on YouTube so that it could reach potential visitors live as well as a long-term audience on the platform. Our media partner JapanTravel.com assisted with the marketing and social media campaign and ensured an engaged audience watched live.
Video project to introduce the ongoing activities of the Ouse-Inaka Experience Exchange. The program allows Japanese and international visitors to experience country life in the town of Ouse, Fukushima Prefecture, so a bilingual video was the appropriate choice to make everyone feel welcome. A combination of drone footage, interviews with program members, and footage from the kind of activities and experiences visitors can expect was compiled with a view that it could be used for many years in various promotional activities.
Video Creation - SNS Marketing
As part of the Hokuriku-Shin'etsu District Transport Bureau's ongoing promotion of the newly extended Hokuriku Shinkansen and other regional transportation infrastructure, SEDO produced a series of videos with accompanying travel stories. Video and articles for web spanned 12 prefectures in total, and was a mammoth undertaking that saw a director, writer, and a camera team take to the road for a number of weeks. The non-verbal videos and English-language content, were then promoted with a social media campaign on Facebook and Instagram that far exceeded its initial reach goals.
Series of virtual events and tours organized for the Ministry of Agriculture led "Savor Japan" project promoting regional food and related culture. Three events were held in total, and orchestrated from the planning to operational stage by SEDO.
Booklet and DVD Production
A corporate guide to the furusato tax scheme, a program which allows individuals and industry to make a tax-deductible charitable donation to a prefecture or municipality of their choice. This is a collection of case studies associated with the scheme, as well as an accompanying DVD film introducing five remarkable success stories.