Yokohama City Visitors Bureau – YOKOHAMA in Bloom – Pamphlet Creation

Pamphlet Creation

Yokohama City Visitors Bureau (YCVB) tasked us to create a floral-themed sales pamphlet in anticipation for the 2027 International Horticultural Exposition (GREEN×EXPO 2027). In particular we were asked to consider cruise operators and their clientele in the tone and design of the pamphlet and accompanying map. While conceptually B2B by design, we wanted the pamphlet to also function as an introduction to the city for ordinary people, expanding its potential use.

LAUNCH