WORK

Hokuriku-Shin’etsu District Transport Bureau「Tokyo-Osaka via Hokuriku Strategic Promotions」Video and SNS Campaign

Video Creation - SNS Marketing

As part of the Hokuriku-Shin'etsu District Transport Bureau's ongoing promotion of the newly extended Hokuriku Shinkansen and other regional transportation infrastructure, SEDO produced a series of videos with accompanying travel stories. Video and articles for web spanned 12 prefectures in total, and was a mammoth undertaking that saw a director, writer, and a camera team take to the road for a number of weeks. The non-verbal videos and English-language content, were then promoted with a social media campaign on Facebook and Instagram that far exceeded its initial reach goals.

LAUNCH

July, 2019 - March, 2020