WORK
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Yokohama Convention and Visitors Bureau Official Website Redesign
Website Creation
Yokohama Convention and Visitors Bureau (YCVB) commissioned a report on their web presence, highlighting areas for improvement. We then conducted a full scale redesign of their website in both Japanese and English. We were keen to create a single site that felt "global" instead of two different sites for a Japanese or international audience. The final design reflects Yokohama's identity and legacy in international exchange, and backend SEO measures were also implemented.
March, 2023
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The Foreign Correspondents’ Club of Japan: Monthly Online Edition
Online Content
We were asked to make an online version of the The Foreign Correspondents' Club of Japan's Number 1 Shinbun. Previously we had worked on the print version, but due to the pandemic the magazine was shifted to online so that those unable to visit Japan could stay up-to-date. The existing layout was adjusted to make it easy to read on digital devices.
September, 2021 - Present
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Voice Create Tokyo: Japanese and English Website Creation
Website Creation
A client approached us looking for a bilingual website, but it quickly became clear that the potential readers of the Japanese and English versions would be very different. Accordingly we developed two parallel sites, similar in design and content, but tailored to each market. We also produced an introductory video, and ran Google advertising campaigns to drive traffic.
October, 2021
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JETRO Tokushima – Consulting on Website and Video Creation Projects
Advertising and Marketting
The Tokushima Trade Information Center, part of the Japan External Trade Organization (JETRO) asked us to provide our expertise to companies in Tokushima Prefecture who were looking to improve and globalize their website and video production output. Our team visited each company and provided personalized consulting services based on our advance research with a view to appeal to overseas buyers and improve their overall brand image.
March, 2021
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Japan Tourism Agency – English Content Creation for Regional Tourism Projects
English Content Creation
Original English language content creation for the Japan Tourism Agency's ongoing activities to improve the quality of English language signage, guidance, and written materials used by international tourists visiting Japan. All writing was based on research conducted on location by an experienced writer, and written and edited with international tourists in mind. Our team has worked on numerous visitor centers, outdoors signage locations, as well as written materials for print and digital media.
2018 and 2019
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Ministry of Agriculture – Savor Japan Project – Virtual Event
Virtual Events
Series of virtual events and tours organized for the Ministry of Agriculture led "Savor Japan" project promoting regional food and related culture. Three events were held in total, and orchestrated from the planning to operational stage by SEDO.
August and November, 2020, March 2021
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Ouse-Inaka Experience Exchange – Bilingual Website Direction
Bilingual Website Direction
Original Japanese and English website created for the Ouse-Inaka Experience Exchange Association.
Winter, 2019 - Spring, 2020
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Suwa Regional Tourism Association – English Website
Website Content Creation
English inbound-orientated website for the Suwa Regional Tourism Association.
March, 2017
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Nakano Broadway Merchants Association – Website and Pamphlet
Website Design and Content Creation
Multilingual website for Nakano Broadway and accompanying pamphlet. Visual design, direction, and branding was developed with an international audience in mind using the work of cult illustrator TOKIYA.
December, 2016 - August, 2017
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Tokyo Metropolitan Government – Life in Tokyo Website
Website Content Creation
Multilingual website content creation targeted at international residents living in the Tokyo Metropolitan Area for Life in Tokyo, a lifestyle website operated by the Tokyo Metropolitan Government.
December, 2016 - March 2021