WORK
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Ministry of Foreign Affairs: Japan Olympics Museum Video Creation
Video Creation
The Ministry of Foreign Affairs requested a video that they could use to introduce the Japan Olympic Museum to international journalists. We filmed an introduction to the museum, its purpose, and the various interactive exhibits. Filming in 2021 we were very mindful of perceptions of Tokyo at the time, and filmed and edited the video accordingly.
July, 2021
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Cabinet Office, Government of Japan: Website Design and Content Creation for National Strategic Special Zones Project
Website Content Creation
Original website creation for the Cabinet Office, Government of Japan. A custom website was commissioned including original text, graphics, and coding, that could be added to the clients existing web presence. The site was created with international perspectives and SDGs in mind, so that a complicated project could be explained in a nuanced and accessible way. (The website is not currently viewable)
May, 2022
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Cabinet Office, Government of Japan: Super City Initiative English Homepage
Website Content Creation
Original website for the Japanese Cabinet Office outlining Japan's Super City Initiative. The text, design, and graphics were all original, and produced in consultation with the Cabinet Office and a small team of international creatives to ensure the message would be widely understood by an international audience. The site was also coded to match the client's existing website infrastructure.
March, 2021
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Virtual Trip Produced for Echizen City Sightseeing Information Center
Virtual Events
Virtual trip produced for Echizen City in Fukui Prefecture targeting English-speaking territories. Content was selected in discussion with the area and inbound experts, and as part of the broadcast live segments were streamed from a blade workshop and Japanese paper atelier. The tour was broadcast and archived on YouTube so that it could reach potential visitors live as well as a long-term audience on the platform. Our media partner JapanTravel.com assisted with the marketing and social media campaign and ensured an engaged audience watched live.
March 6, 2021
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Cabinet Office, Government of Japan: Furusato Tax Project Pamphlet
Pamphlet Creation
Japanese language pamphlet produced for the Cabinet Office, Government of Japan, outlining the regional efforts to advance and utilize the Furusato Tax project. Our team contacted and interviewed 52 local governments and gathered information about their respective strategies and developmental strategies relating to this project. The complete pamphlet showcases the diverse range of activities and applications regionally, and aims to inspire innovation and social responsibility in the ongoing development of this project.
March, 2021
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Cabinet Office – Open Geospatial Consortium – International Conference Presentation Video
Video Presentation
Faced with the ongoing inability to travel internationally due to the COVID-19 pandemic, we were asked to create a video presentation for the Cabinet Office of the Government of Japan that could be played at the Open Geospatial Consortium (OGC) international conference. Our team worked closely with the relevant ministry figures to write an original speech in English on the subject of Japan's move from Smart to Super Cities. We then created an accompanying video that resonated with themes relating to Super Cities using motion graphics and 3D urban city mapping technology.
January, 2021
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Ouse-Inaka Experience Exchange Bilingual Video Creation
Video
Video project to introduce the ongoing activities of the Ouse-Inaka Experience Exchange. The program allows Japanese and international visitors to experience country life in the town of Ouse, Fukushima Prefecture, so a bilingual video was the appropriate choice to make everyone feel welcome. A combination of drone footage, interviews with program members, and footage from the kind of activities and experiences visitors can expect was compiled with a view that it could be used for many years in various promotional activities.
Autumn, 2020
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Ministry of Environment – National Parks of Japan Activity Compilation 2020
Translation and Editing
Starting in 2018, SEDO was responsible for the English translation, managed by JTB, for this Ministry of Environment brochure compiling information on tourism-related activities available at the various National Parks of Japan. In addition to revising existing English translations, we have worked on new translations each year and the current brochure is some 300 pages and continues to grow each year. Our specialized team is familiar with the national parks themselves, but also the relevant language needed to describe the natural world with accuracy.
2020
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Hokuriku-Shin’etsu District Transport Bureau「Tokyo-Osaka via Hokuriku Strategic Promotions」Video and SNS Campaign
Video Creation - SNS Marketing
As part of the Hokuriku-Shin'etsu District Transport Bureau's ongoing promotion of the newly extended Hokuriku Shinkansen and other regional transportation infrastructure, SEDO produced a series of videos with accompanying travel stories. Video and articles for web spanned 12 prefectures in total, and was a mammoth undertaking that saw a director, writer, and a camera team take to the road for a number of weeks. The non-verbal videos and English-language content, were then promoted with a social media campaign on Facebook and Instagram that far exceeded its initial reach goals.
July, 2019 - March, 2020
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Japan National Tourism Association (JNTO) – Website Content Creation for Taste Tour Japan
Website Content Creation
Original website content creation oriented around restaurant search functionality. Our team travelled Japan, planning, shooting, and writing original English-language content with an international tourist in mind. While primarily a food-themed website, the content was designed to interweave cultural themes to appeal to a wide audience.
July, 2020 - February, 2021